The businesses should absolutely set aside funding in their budgets for finance consultants. Unless there is an expert on staff, and there usually is not, it needs to be outsourced for an independent opinion and suggestion.
Someone said very correctly, Think of the challenges in your business like driving down a road with a deep ditch running parallel. You can seek advice on how to avoid the ditch or you can seek advice on how to get out of the ditch. Choice is ultimately yours but the timing of decision will make a difference to avoid the problem or to get out of the problem.
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